What are your organizational goals and how does your digital strategy help to achieve them? Not only are generic, growth-focused analytics reports confusing they’re also not serving your communications team well. Your reports, which may tell a tale of marketing wins, can risk just looking like a sea of numbers to your colleagues. Numbers-heavy analytics reports can fall flat when shared with upper level leadership and those not as familiar with your digital marketing efforts. Yet making sense of this data can be a challenge. There’s no shortage of data available for you to pull about engagement with your website, e-newsletter, or social media platforms.
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